"It's time for me to let you all know about the best-kept secret for Grammarly's email marketing success, not to mention my own consultancy. It's Joanna!
Joanna is my go-to copywriting lead for all things email marketing (promos, product announcements, transactional, etc). She is a creative force, always provide multiple ideas and options and plugs in deeply so she better understands the strategy and business goals, and can deliver customer-focused copy that is expertly dialed in.
If you have a chance to bring her in for projects or a full-time role, don't hesitate. She's the best I've ever worked with!"
- Drew Price
Former Head of Lifecycle Marketing at Grammarly
Head of Product Marketing at Restream
"If you’re looking for a writer with a seamless blend of efficiency, panache, and relentless positivity, Joanna is the perfect fit.
I jokingly call Joanna my “hype woman,” a moniker that understates her expertise in creating copy that sells. She’s equally adept at amping up coworkers for a company event and working to convert leads to demos.
Joanna is a master of cutting through corporate blah blah to get to the heart of an assignment. But the real secret to Joanna’s success is that she rejects rote value props in favor of genuine empathy for her audience.
I’ve had the pleasure of partnering with Joanna first as a coworker and later as a freelancer. She’s excelled in both positions, and I can’t recommend her highly enough."
- Cyndy Willis-Chun
Content Marketer at Panoply
"Jo is a phenomenal editor -- nothing gets past her eagle eye! I gave her a 40 page book proposal and she turned it around the same day. Not only did she find every error, but she went above and beyond by helping me streamline some of the language.
Jo is sharp, focused, responsive and organized. She's one of the most impressive people I've ever worked with, and her positive energy makes her a joy to be around."
- Matthew MacIntosh
Digital Copywriter & Content Strategist
"I hired Joanna to be a part of the copywriting team for one of my client programs. She has proven to be not only an amazing copywriter (which I knew before we started working together), but also someone who is caring, conscientious, easy to work with, and attentive to details.
Working with her is a dream and I don't have any hesitations about recommending her or working with her again!"
- Jenny Shih
Coach & Consultant for Creative Entrepreneurs
"I would highly recommend Joanna Cutrara for your writing needs. She’s brought stability to my voice, to the company, and to many areas of my life.
She has done a great job of helping me to process my thoughts in such a way that their written expression more accurately reflects my voice than my own written word would. When you’re a dream-prone entrepreneur, to have someone with the gift to cross dream and implementation is hard to find but it’s incredible, it’s helped me to not just be a dreamer but be a doer.
It’s not just that she’s a good writer, she’s also a good project manager, to make sure that the finished product is a reflection both in word and in picture and in usability. That has helped my business’s bottom line. I am grateful to walk with her and hope to continue to do that for years to come."
- Wendy Clark
CEO, Carpe Diem Cleaning